Privacy Policy – Ayu Ventures

Privacy Policy
This policy was last updated on 31st August 2023.
This is the privacy policy (“policy”) for Ayuventures.in which is run and provided by Ayu Ventures Pvt Ltd (we, us and our). Ayu Venture Pvt Limited is located at K 204, Saki Vihar Road, Ansa Industrial Estate, Chandivali, Saki Naka, Mumbai, Maharashtra 400072. We can also be contacted at info@ayuventures.in.
We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have.
I. Summary of our processing activities
We design and develop medical technology products, write blogs, provide information on medical & health trends, scholarly journals, books, news and data. Some of this material is freely available; some of it is only available to subscribers. The following summary offers a quick overview of the data processing activities that are undertaken on our website. You will find more detailed information under the indicated sections below.
• When you visit our website for informational reasons without setting up an account, only limited personal data will be processed to provide you with the website itself (see III).
• If you are identified as belonging to a customer organisation then we collect information in order to be able to provide usage reporting to that customer.
• In case you register for one of our services, use the submission and peer review systems or subscribe to our newsletters, further personal data will be processed in the scope of such services (see IV and V).
• Furthermore, your personal data will be used to provide you with relevant advertising for our services and products (see VII) and for statistical analysis that helps us to improve our website (see VIII). Additionally, we improve your website experience with third party content (see IX).
• Your personal data may be disclosed to third parties (see X) that might be located outside your country of residence; potentially, different data protection standards may apply (see XI).
• We have implemented appropriate safeguards to secure your personal data (see XII) and retain your personal data only as long as necessary (see XIII).
• Under the legislation applicable to you, you may be entitled to exercise certain rights with regard to the processing of your personal data (see XIV).

II. Definitions
• Personal data: means any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, or an online identifier.
• Processing: means any operation which is performed on personal data, such as collection, recording, organisation, structuring, storage, adaptation or any kind of disclosure or other use.
III. Informational use of the website
When you visit our website for informational reasons, i.e., without registering for any of our provided services listed under IV and without providing us with personal data in any other form, we may automatically collect additional information about you which will contain personal data only in limited cases and which is automatically recognised by our server, such as:
Examples might include:
– your IP address;
– your device type, name and IDs;
– the date and time of your requests;
– the content of your requests;
– information on your browser version;
– your screen resolution;
– information on your operating system, including language settings.
We use such information only to assist us in providing an effective service (e.g., to adapt our website to the needs of your device or to allow you to log in to our website), and to collect broad demographic information for anonymised, aggregated use.
If you are identified by IP or equivalent method as belonging to a customer organisation such as university or a company then we will also collect the identity of that organisation and use it to create usage reports which show the organisation how much of the content we publish is being read by their students, members or employees. This information does not contain anything related to a personal login unless (a) you are a nominated administrator for that organisation or (b) your organisation specifically requires it as a part of a usage-based access contract.
The personal data automatically collected is necessary for us to provide the website, and for our legitimate interest to guarantee the website’s stability and security according to DPDP act (Digital Personal Data Protection Act, 2023, for data collected in India).

IV. Registration for our services
Access to subscription content is provided via a variety of mechanisms such as IP site licenses, login via third party federated identity providers or by a personal account with us. Using the federated authentication method institutional selection data may be stored locally in your browser and shared with third party websites that you visit to ease the process of institutional authentication. If your access to our content is provided by an organisation or an institution like a university or a company then they choose the access method on your behalf. A personal account is required to purchase content directly from us, or to receive personal services like newsletters and alerts.
If you need to create a personal login with us then we will store and process the following:
– Information (such as your name, user name and email address) that is provided by registration;
– Information in connection with an account sign-in facility (e.g. log-in and password details);
– Communications sent by you (e.g. via e-mail or website communication forms)
The information that is necessary for the performance of the service is labelled accordingly. All further information is provided voluntarily.
We will process the personal data you provide to:

– Identify you at sign-in;
– Provide you with the services and information offered through the website or which you request;
– Administer your account;
– Communicate with you;
– (behavioural) Advertising and profiling;
– Facilitate attendance of a conference;
– Manage manuscript submissions;
– Provide access (where appropriate) to other Springer Nature group content if you so request
For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR and DPDP act (Digital Personal Data Protection Act, 2023, for data collected in India). The use of your personal data for behavioural advertising and profiling is done with consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP act. Please note, personal data made publicly available is out of scope in the Act.

We use the personal data and contact data you provide by registration to inform you directly about our additional products and services. The use of your personal data for directly advertising related products and services is with consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP.
You can object to the use of your personal data for direct marketing at any time. We will then refrain from any processing to the extent it is related to such purposes. You may opt-out of direct marketing via opt-out links in any marketing communication or via user profile pages on the website (where available). You can also inform us about your objection by contacting our customer service at feedback@ayuventures.in.
Registration data is kept until such time as an account deletion request is made. If such a request is received, we will erase your data within 30 days. Statutory storage obligations or the need for legal actions that may arise from misconduct within the services or payment problems can lead to a longer retention of your personal data. In this case, we will inform you accordingly.
V. Information about the specific uses that require registration/identification

1. Blogs
You can publicly comment on our blog where we post a variety of articles to inform you about our activities. When posting a comment your name or user name will be made public. To be able to comment on our blog you will have to register as described in IV.
In addition to the extent of processing described under IV, when you post a comment, we will retain some of your personal data such as your IP address and name and other metadata such as time of posting. This is necessary to defend ourselves from possible liability claims that may arise from unlawful comments posted by you and reflects our legitimate interest with regard to the legal justification of this processing activity in Article 6 sec. 1 sent. 1 lit. of GDPR and DPDP.
We reserve the right to delete comments that are off-topic, spam, abusive, use excessive foul language, include ad hominem attacks or offend against legal regulations.
2. Web shop
For the use of our web shop (e-store), you have to set up an account as described under IV. Your customer account retains your personal data for future purchases. You can delete the personal data as well as the account in your account’s settings. This processing is based on Article 6 sec. 1 sent. 1 lit. o GDPR and DPDP.
When purchasing a product that requires shipping, we may share the delivery data with a Contractor to provide shipment tracking to you. Such a transfer will be based on data processing agreements in accordance with Article 28 of the GDPR and DPDP. Therefore, our Contractors will only use your personal data to the extent necessary to perform their functions and will be contractually bound to process your personal data only on our behalf and in compliance with our requests.
By statutory law we are required to retain the provided financial data in relation to transactions (including address, payment and order information) for ten years. However, after 2 years we will restrict the processing of your personal data to comply with the statutory requirements and will not process the personal data any further. Regarding this, the retention of your personal data is based on Article 6 sec. 1 sent. 1 lit. c GDPR and DPDP.
3. Article alerts and newsletters
With your email address you can subscribe to our newsletters that provide you with the latest news about our products and services if you consent to receiving such newsletters. The legal basis for this processing is Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. Your email address will be retained as long as you subscribe to our newsletters.
This service is provided by means of a double-opt-in. Thus, you will receive an email containing a link by which you can confirm that you are the owner of the email address and wish to be notified via our email service. When your subscription is not confirmed within 96 hours after the confirmation mail has been requested, the personal data you provided will not be processed for any purpose and it will be automatically erased.
You can unsubscribe from this service by opting out via the link provided in each newsletter.
The legal basis for this processing is Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. Your email address will be retained as long as you subscribe to our newsletters or until you request the removal of your email address.
You can unsubscribe from newsletters by opting out via the link provided in each newsletter. If you inquired about a product or service and no longer wish to be contacted, you can email newsletter@ayuventures.in , citing the name of the product or service, and request that your email address be removed.
4. Ayu Ventures Conferences
Collect personal data from attendees to Ayu Ventures conferences to facilitate registration and plan for the events. This includes data categories such as: Identification data (which may include name, address, telephone number, email address), entity type (e.g. academic, government, industry), position titles, curriculum vitaes, professional license information, dietary requirements, gender, information for travel arrangements (i.e., passport data, date of birth) and payment information. We also request information relating to requirements for reasonable accommodation where physical assistance may be needed to attend. We may collect data through a third party vendor. Third party vendors act as a data processor on our behalf. The use of your personal data in relation to conference attendance is based on Article 6 sec. 1 sent. 1 lit. b GDPR and Art. 9 sec. 2 lit. a GDPR and also of DPDP, with regard to all health-related information you share with us in order to enable us to provide the required physical assistance to you.
With the consent of attendees, we may use personal data, specifically identification data such as name and email address, to share information with attendees about future Nature conferences or other products, services and special offers. We’ll continue to send you information and store your data until you ask us to be removed. This notification service is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP.
5. Manuscript submission and Peer Review
Our Submission and Peer Review System offers the services of peer review, content preparation and proofing, publication and dissemination of research. In order to use the aforementioned services, you have to set up an initial account. Where optional paid services may be engaged, you will be prompted to set up an additional, or enhance an existing account.
With regard to the registration of an account and its subsequent use, we process the following information.
– Information that is provided by registration such as your name, user name and email address.
– Information in connection with an account sign-in facility, e.g. log-in and password details;
– Communications sent by you, e.g. via e-mail or website communication forms.
– Content files and covering letters provided by you
– Grants, funding, membership, institution, society, committee registration
– Billing or invoicing information
– Information received from societies we work with, e.g. address, name, email address
The information that is necessary for the performance of the service is labelled accordingly.We will process the personal data you provide in order to:
– Identify you at sign-in;
– Administer your account;
– Provide you with the services and information offered through the Submission and Peer Review System or which you additionally request;
– Communicate with you;
– Process payments
– Provide information to you as an Author about other publishing opportunities, with the Ayu Ventures group, you can stop these communications at any time by clicking the link in each email or contacting customer services;
– Communicate with you in your capacity as a current or potential Peer Reviewer, Editorial Board Member, or external Editor to provide information about the journal (s) and content you have worked on; you can stop these communications to you as a Peer Reviewer, Editorial Board Member, or external Editor at any time by clicking the link in each email or contacting Customer Service at customerservice@ayuventures.in Stopping these communications will not affect your status as Peer Reviewer, Editorial Board Member or external Editor with respect to the journal.
– Create a profile of your publication record based on publicly available data, such as published books and articles, citations and grants awarded. This information will not be used to determine article acceptance, nor will it be used for automated decision making (see section VI for more information on automated decision making). This information will be used to personalise communications and provide you with the latest news about our products and services;
• To ensure the accuracy of content attribution and the quality and integrity of the peer review process
• Provide you with e-alerts
• Offer to transfer your submission to an alternative Ayu Venture title if applicable
• Authorise and process Article Publication Charges (APCs)
As an author, we’ll highlight publishing opportunities in the form of recommendations via our Researcher Home website. We’ll use your publishing history to do this. You can opt out of these recommendations at any time by emailing personalisation@ayuventures.in
For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR, and DPDP, and for our legitimate interest in optimizing our services and preventing fraud, Article 6 sec. 1 sent. 1 lit. f GDPR and DPDP.
Your personal account registration data is, in the absence of exceptions within the specific services mentioned, retained for as long as your account is used. Content and communications, associated with submissions, reviews or decisions made by an account holder will be kept on file. Content may be engaged in relation to the services provided and in the interests of the integrity of published material. Such a decision will be made under the oversight of the Ayu Venture Group. The need for legal actions within the services or payment problems can lead to a longer retention of your personal data.
In order to ensure the high quality of our journals and publications as well as the significance of the scientific research published, we have implemented a peer review procedure.
In order to find and contact suitable and qualified peer reviewers within the relevant research community, editorial team members may process some of your basic personal data (i.e. Email address, name and research interest) to register you for our Peer Review System. The legal basis for processing your personal data is our and the Publisher’s or the respective editor’s legitimate interest in finding and contacting suitable and qualified peer reviewers to ensure the high level of papers and articles published in our journals, Art. 6 (1) sent. 1 lit. f GDPR and DPDP.
As a Peer Reviewer or external Editorial Board Member we will contact you from time to time about the journal(s) and content that you have worked on, Art. 6 (1) sent. 1 lit. f. GDPR and DPDP.
If you do not wish to be contacted any longer, you can contact us at customerservice@ayuventures.in . Please note that we may keep some of your personal data to recall your explicit wish to not be contacted for any peer review procedure in the future and thus, to prevent any future processing of your data in this regard. The legal basis for this is our and your legitimate interest in recalling your wish and preventing any future contacting, Article 6 (1) sent. 1 lit. f GDPR and DPDP.
6. Research Intelligence
To use these services in parts or total you might have to set up an account as described under IV. Your customer account retains your personal data for future purchases. You can delete the personal data as well as the account in your account’s settings. This processing is based on Article 6 sec. 1 sent. 1 lit. b. GDPR and DPDP.

As an author; Ayu ventures Intelligence processes personal data collected by research data aggregators such as Dimensions, Crossref, Open Alex and others in order to generate aggregated research overviews of different research fields and topics. This includes data categories such as: Identification data (which may include name, ORCID iD), affiliation and entity type (e.g. academic, government, industry). You can be part of these data collections because of your publication history with a scientific publisher (exceeding Ayu Ventures). The use of your personal data in relation to our generation of research overviews is based on our legitimate interest to develop our products and services that benefit the research community by providing them with research intelligence. Article 6 sec. 1 sent. 1 lit. f GDPR and DPDP.
Please refer to our more detailed and non-technical description of this processing on this webpage.

7. Customer service
If you contact us by either
• e-mail or physical mail
• telephone
• Chat/messaging support
• through a website communication or submission form
We will process the personal data you provide to process and fulfil your request. For this, the legal basis is Article 6 sec. 1 sent. 1 lit. a and b GDPR and DPDP.
To provide the requested service your data may be stored in a ticketing system and/or on a support platform to enable data access by the relevant customer support team member. Where appropriate the data will also be forwarded to a different team to fulfil the request (e.g. to update your data) or be used on physical data records, e.g. invoices.
Depending on the region you call from and team providing support we use different telephony solutions. For the most part, customers contacting customer service are directed to our level 1 teams at our Mumbai based data processor at our registered office, if necessary, the service ticket is forwarded to our level 2 Customer Service team or another relevant team at Ayu Ventures.
We do not process any sensitive data unless provided by you because you e.g. need support in coping with access issues due to a disability or reveal any protected characteristics during communication. For this, the legal basis is Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP.
We share anonymous, aggregated data within the business. We forward emails internally, or provide access to tickets for other teams to e.g. share positive feedback with a stakeholder, or for review by internal teams seeking to improve the products and services. For this the legal basis is Article 6 sec. 1 sent. 1 lit. f GDPR and DPDP and represents our legitimate interest to improve our service quality and provide tailored solutions to the customers.
We store your data until completion of the request and, if applicable, as long as required by statutory retention requirements (e.g. for 3 years after completion to prove adequate handling of service requests or subject access requests made under the GDPR and DPDP).
VI. Automated decision making
We do not use your personal data for automated decision making which produces legal effects concerning you or similarly significantly affects you; however, we do use your personal data to offer you content and services which we believe may be of interest.
VII. Online advertising, e-commerce and related tools
We use marketing services to provide you with interesting offers. For this purpose, we place advertisements via advertising service providers that use cookies and/or web beacons that are activated when you visit our website. Cookies are small text files that are stored locally in the internet browser and allow recognition of a user. Web beacons are small image files, which allow log file recording and log file analysis. To present online advertising we use the services of, inter alia, Google Ad Exchange, Google Ad Sens. Respective advertisement is labelled as “ADVERTISEMENT” or “Ad Choices”.
The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tool’s use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services). You can update your preferences via the “Your Privacy Choices/Manage cookies” link in the page footer.
Personal data collected via first party cookies is based on consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP, to improve your website experience and promote our products and services. We collect this data via a cookie management tool; you can update your preferences via the “Your Privacy Choices/Manage cookies” link in the page footer.

Personal data collected via third party targeting cookies is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. You can update your preferences via the “Your Privacy Choices/Manage cookies” link in the page footer.
Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing’s purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the country. For further information about the potential risks of a cross border data transfer refer to XI.
It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities.
You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third-party cookies, (ii) by deactivating the interest-related advertising under https://www.google.co.in/ads/preferences, (iii) generally blocking cookies under https://www.google.co.in/settings/ads/plugin or (iv) by deselecting the option for tracking cookies via the Ayu Ventures cookie preference centre.
Further information about the processing of your personal data in the provider’s course of operation is provided by its privacy policy. Moreover, you will be provided with further information with regard to your rights and settings concerning privacy. You can access the provider’s privacy policy by following these links:
AWIN
Yahoo
Twitter
Facebook
Criteo
Google AdExchange
Google AdSense
Oracle MOAT
Google Ad Manager
Brightcom
Rubicon Project
Pubmatic
Appnexus
Permutive
Microsoft Bing Ads
Baynote
CJ Affiliate
Qualtrics
Hotjar
Marvellous Machine
SAP Marketing Cloud
DocuSign
Shopify
Trustpilot
VIII. Analytics
For statistical analyses we use web analytics services such as Google Analytics, collect information about the use of this site.
General tracking information
The tools collect information such as:
– Device and browser information (operating system information, Mobile device identifier, mobile operating system, etc.)
– IP address
– Page accessed, URL click stream (the chronological order of our internet sites you visited)
– Geographic location
– Time of visit
– Referring site, application, or service
We use the information we get from the providers to determine the most useful information you are looking for, and to improve and optimise this website.
We will track your behaviour online for the purposes described above; this data will not be shared outside of Ayu Ventures. You can stop this tracking by clicking on the “Your Privacy Choices/Manage cookies” link in the footer of the page. The legal basis for this processing via Google Analytics is consent, Art. 6 sec. 1 sent. 1 lit.a GDPR and DPDP, to analyse our website’s traffic, improve the user’s experience and optimise the website in general.
We do not share information on your web behaviour with any 3rd party providers without your explicit consent. Consent is provided by clicking the appropriate button on the web banner that appears on your first visit to the website. You can clicking on the “Your Privacy Choices/Manage cookies” link in the footer of the page. The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. a GDPR & DPDP and represents you consent to accepting 3rd party targeting cookies.
Depending on the provider the information generated about your use of the website may be transferred to and processed in third countries, e.g. the United States. For further information about the potential risks of a cross border data transfer please refer to section XI. The tools collect only the IP address assigned to you on the date you visit this site, rather than your name or any other identifying information. The provider will use this information in order to evaluate your use of the website, to compile reports on website activities and to provide other services relating to website and internet use to us.
IX. Third party content and social media plug-ins
This website may contain links to third party websites. We are not responsible for the content and the data collection on respective third-party websites; please check the privacy policy of respective websites for information of respective websites’ data processing activities.
1. Social media plug-ins
We use the following social media plug-ins: Facebook, Twitter. This allows you to communicate with such services and like or comment from our website. Social media plug-ins enable a direct communication between your device and the servers of the social media provider, allowing the social media provider to communicate with you and collect information about you browsing our website. This processing is based on Article 6 sec. 1 sent. 1 lit. f GDPR & DPDP and represents our legitimate interest to improve your website experience and to optimise our services.
Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing’s purpose or the period your personal data will be retained.
Further information about the processing of your personal data in the provider’s course of operation is provided via their respective privacy policy. Moreover, you will be provided with further information with regard to your rights and setting concerning privacy.
a) Facebook Social Plugins
We use so-called social plugins („plugins“) of the social networking site facebook.com, a service of Meta Platforms Inc, 1 Hacker Way Menlo Park, California 94025, USA (“Meta”). The plugins can be identified by one of Facebook’s logos (white “f” on blue tile or a “thumps-up”-sign) or by the additional text “Facebook Social Plugin”. The list of Facebook Social Plugins and their appearance can be accessed via: http://developers.facebook.com/plugins.
If a user visit one of the websites using such a plugin, the user’s browser directly connects to Facebook’s servers. The plugin and its content are made available directly on Facebook’s servers and included in the website by the user’s browser.
Due to the integration of the plugin Facebook collects the information that a user is visiting the corresponding website. If the user is logged in on Facebook at the moment, he or she visits the website, Facebook may be able to connect the visit on the website to the user’s Facebook account. If the user interacts with the plugin – for example if he or she presses the like button or comments on something – the user’s browser transmits this information to Facebook. Facebook stores this information. If a user is not a member of Facebook, Facebook may collect and store the user’s IP-address. Facebook states that it only collects anonymized IP-addresses in Germany.
The reason for and scope of the data acquisition and information about the way in which the data is processed and used by Facebook, as well as the user’s rights in this respect and settings options for protecting the users privacy can be found under: http://www.facebook.com/policy.php.
If the user is a member of Facebook and does not wish Facebook to collect personal data via this homepage and to link this with his data stored on Facebook, the user needs to log off from Facebook before going to this homepage.
The user may also block Facebook’s plugins using add-ons for the user’s browser, for example the “Facebook Blocker”.
b) Twitter
We use the twitter-button. The button is provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. (“Twitter”) The buttons are marked using the text “Twitter” or “Follow” and a stylized blue bird. The button enables the user to share an article or a website of this homepage on Twitter or to follow the provider on Twitter.
If a user visit one of the websites using such a button, the user’s browser directly connects to Twitter’s servers. The Twitter-button and its content are loaded directly from Twitter’s servers and included in the website by the user’s browser. According to the provider’s knowledge, Twitter collects the user IP-address and the website’s URL when the button is loaded from Twitter’s servers. However, this data is only be used for loading and displaying the Twitter-button.
Further information can be found in Twitter’s privacy statement under: https://twitter.com/privacy.
Should you have any questions regarding our privacy policy, please contact us via the email address dataprotection@ayuventures.in.
X. Information sharing
Where personal data is disclosed to third parties for the purposes mentioned above the legal basis for the transfer of your personal data is Article 6 sec. 1 sent. 1 lit. b and f GDPR & DPDP, some of the recipients may reside outside the country & EEA. For further information about cross border transfer in general and transfers outside of the country & EEA see section on Cross border data transfers.
We may disclose your personal data to contractors who assist us in providing the services we offer through the website. Such a transfer will be based on data processing agreements (Art. 28 GDPR & in DPDP). Therefore, our contractors will only use your personal data to the extent necessary to perform their functions and will be contractually bound to process your personal data only on our behalf and in compliance with our requests.
In the event that we undergo re-organisation or are sold to a third party, any personal data we hold about you may be transferred to that re-organised entity or third party in compliance with applicable law.
We may disclose your personal data if legally entitled or required to do so (for example if required by law or by a court order). The legal basis for this will be Article 6 sec. 1 sent. 1 lit. c GDPR & DPDP (in conjunction with the respective national law).
XI. Cross border data transfers
Within the scope of our information sharing activities set out above, your personal data may be transferred to other countries (including countries outside the country) which may have different data protection standards from your country of residence. Please note that data processed in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. However, we will endeavour to take reasonable measures to maintain an adequate level of data protection when sharing your personal data with such countries.
XII. Security
We have reasonable state of the art security measures in place to protect against the loss, misuse and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to personal data. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it.
You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via our website whilst it is in transit over the internet and any such submission is at your own risk.
XIII. Data retention
We strive to keep our processing activities with respect to your personal data as limited as possible. In the absence of specific retention periods set out in this policy, your personal data will be retained only for as long as we need it to fulfil the purpose for which we have collected it and, if applicable, as long as required by statutory retention requirements.
XIV. Your rights
Under the legislation applicable to you, you may be entitled to exercise some or all of the following rights:
1. require (i) information as to whether your personal data is retained and (ii) access to and/or duplicates of your personal data retained, including the purposes of the processing, the categories of personal data concerned, and the data recipients as well as potential retention periods;
2. request rectification, removal or restriction of your personal data, e.g. because (i) it is incomplete or inaccurate, (ii) it is no longer needed for the purposes for which it was collected, or (iii) the consent on which the processing was based has been withdrawn;
3. refuse to provide and – without impact to data processing activities that have taken place before such withdrawal – withdraw your consent to processing of your personal data at any time;
4. object, on grounds relating to your particular situation, that your personal data shall be subject to a processing. In this case, please provide us with information about your particular situation. After the assessment of the facts presented by you, we will either stop processing your personal data or present you our compelling legitimate grounds for an ongoing processing;
5. take legal actions in relation to any potential breach of your rights regarding the processing of your personal data, as well as to lodge complaints before the competent data protection regulators;
6. require (i) to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and (ii) to transmit those data to another controller without hindrance from our side; where technically feasible you shall have the right to have the personal data transmitted directly from us to another controller; and/or
7. not to be subject to any automated decision making, including profiling (automatic decisions based on data processing by automatic means, for the purpose of assessing several personal aspects) which produce legal effects on you or affects you with similar significance.
You may (i) exercise the rights referred to above or (ii) pose any questions or (iii) make any complaints regarding our data processing by contacting us using the contact details set out below.
XV. Contacting us
Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal data by email to our Group Data Protection Officer. You can contact our Data Protection Officer via dataprotection@ayuventures.in
The information you provide when contacting us at customerservice@ayuventures.in will be processed to handle your request and will be erased when your request is completed. Alternatively, we will restrict the processing of the respective information in accordance with statutory retention requirements.
XVI. Amendments to this policy
We reserve the right to change this policy from time to time by updating our website respectively. Please visit the website regularly and check our respective current privacy policy.

Privacy Policy This policy was last updated on 31st August 2023. This is the privacy policy (“policy”) for Ayuventures.in which is run and provided by Ayu Ventures Pvt Ltd (we, us and our). Ayu Venture Pvt Limited is located at K 204, Saki Vihar Road, Ansa Industrial Estate, Chandivali, Saki Naka, Mumbai, Maharashtra 400072. We can also be contacted at info@ayuventures.in. We will only use the personal data gathered over this website as set out in this policy. Below you will find information on how we use your personal data, for which purposes your personal data is used, with whom it is shared and what control and information rights you may have. I. Summary of our processing activities We design and develop medical technology products, write blogs, provide information on medical & health trends, scholarly journals, books, news and data. Some of this material is freely available; some of it is only available to subscribers. The following summary offers a quick overview of the data processing activities that are undertaken on our website. You will find more detailed information under the indicated sections below. • When you visit our website for informational reasons without setting up an account, only limited personal data will be processed to provide you with the website itself (see III). • If you are identified as belonging to a customer organisation then we collect information in order to be able to provide usage reporting to that customer. • In case you register for one of our services, use the submission and peer review systems or subscribe to our newsletters, further personal data will be processed in the scope of such services (see IV and V). • Furthermore, your personal data will be used to provide you with relevant advertising for our services and products (see VII) and for statistical analysis that helps us to improve our website (see VIII). Additionally, we improve your website experience with third party content (see IX). • Your personal data may be disclosed to third parties (see X) that might be located outside your country of residence; potentially, different data protection standards may apply (see XI). • We have implemented appropriate safeguards to secure your personal data (see XII) and retain your personal data only as long as necessary (see XIII). • Under the legislation applicable to you, you may be entitled to exercise certain rights with regard to the processing of your personal data (see XIV). II. Definitions • Personal data: means any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, or an online identifier. • Processing: means any operation which is performed on personal data, such as collection, recording, organisation, structuring, storage, adaptation or any kind of disclosure or other use. III. Informational use of the website When you visit our website for informational reasons, i.e., without registering for any of our provided services listed under IV and without providing us with personal data in any other form, we may automatically collect additional information about you which will contain personal data only in limited cases and which is automatically recognised by our server, such as: Examples might include: – your IP address; – your device type, name and IDs; – the date and time of your requests; – the content of your requests; – information on your browser version; – your screen resolution; – information on your operating system, including language settings. We use such information only to assist us in providing an effective service (e.g., to adapt our website to the needs of your device or to allow you to log in to our website), and to collect broad demographic information for anonymised, aggregated use. If you are identified by IP or equivalent method as belonging to a customer organisation such as university or a company then we will also collect the identity of that organisation and use it to create usage reports which show the organisation how much of the content we publish is being read by their students, members or employees. This information does not contain anything related to a personal login unless (a) you are a nominated administrator for that organisation or (b) your organisation specifically requires it as a part of a usage-based access contract. The personal data automatically collected is necessary for us to provide the website, and for our legitimate interest to guarantee the website’s stability and security according to DPDP act (Digital Personal Data Protection Act, 2023, for data collected in India). IV. Registration for our services Access to subscription content is provided via a variety of mechanisms such as IP site licenses, login via third party federated identity providers or by a personal account with us. Using the federated authentication method institutional selection data may be stored locally in your browser and shared with third party websites that you visit to ease the process of institutional authentication. If your access to our content is provided by an organisation or an institution like a university or a company then they choose the access method on your behalf. A personal account is required to purchase content directly from us, or to receive personal services like newsletters and alerts. If you need to create a personal login with us then we will store and process the following: – Information (such as your name, user name and email address) that is provided by registration; – Information in connection with an account sign-in facility (e.g. log-in and password details); – Communications sent by you (e.g. via e-mail or website communication forms) The information that is necessary for the performance of the service is labelled accordingly. All further information is provided voluntarily. We will process the personal data you provide to: – Identify you at sign-in; – Provide you with the services and information offered through the website or which you request; – Administer your account; – Communicate with you; – (behavioural) Advertising and profiling; – Facilitate attendance of a conference; – Manage manuscript submissions; – Provide access (where appropriate) to other Springer Nature group content if you so request For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR and DPDP act (Digital Personal Data Protection Act, 2023, for data collected in India). The use of your personal data for behavioural advertising and profiling is done with consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP act. Please note, personal data made publicly available is out of scope in the Act. We use the personal data and contact data you provide by registration to inform you directly about our additional products and services. The use of your personal data for directly advertising related products and services is with consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. You can object to the use of your personal data for direct marketing at any time. We will then refrain from any processing to the extent it is related to such purposes. You may opt-out of direct marketing via opt-out links in any marketing communication or via user profile pages on the website (where available). You can also inform us about your objection by contacting our customer service at feedback@ayuventures.in. Registration data is kept until such time as an account deletion request is made. If such a request is received, we will erase your data within 30 days. Statutory storage obligations or the need for legal actions that may arise from misconduct within the services or payment problems can lead to a longer retention of your personal data. In this case, we will inform you accordingly. V. Information about the specific uses that require registration/identification 1. Blogs You can publicly comment on our blog where we post a variety of articles to inform you about our activities. When posting a comment your name or user name will be made public. To be able to comment on our blog you will have to register as described in IV. In addition to the extent of processing described under IV, when you post a comment, we will retain some of your personal data such as your IP address and name and other metadata such as time of posting. This is necessary to defend ourselves from possible liability claims that may arise from unlawful comments posted by you and reflects our legitimate interest with regard to the legal justification of this processing activity in Article 6 sec. 1 sent. 1 lit. of GDPR and DPDP. We reserve the right to delete comments that are off-topic, spam, abusive, use excessive foul language, include ad hominem attacks or offend against legal regulations. 2. Web shop For the use of our web shop (e-store), you have to set up an account as described under IV. Your customer account retains your personal data for future purchases. You can delete the personal data as well as the account in your account’s settings. This processing is based on Article 6 sec. 1 sent. 1 lit. o GDPR and DPDP. When purchasing a product that requires shipping, we may share the delivery data with a Contractor to provide shipment tracking to you. Such a transfer will be based on data processing agreements in accordance with Article 28 of the GDPR and DPDP. Therefore, our Contractors will only use your personal data to the extent necessary to perform their functions and will be contractually bound to process your personal data only on our behalf and in compliance with our requests. By statutory law we are required to retain the provided financial data in relation to transactions (including address, payment and order information) for ten years. However, after 2 years we will restrict the processing of your personal data to comply with the statutory requirements and will not process the personal data any further. Regarding this, the retention of your personal data is based on Article 6 sec. 1 sent. 1 lit. c GDPR and DPDP. 3. Article alerts and newsletters With your email address you can subscribe to our newsletters that provide you with the latest news about our products and services if you consent to receiving such newsletters. The legal basis for this processing is Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. Your email address will be retained as long as you subscribe to our newsletters. This service is provided by means of a double-opt-in. Thus, you will receive an email containing a link by which you can confirm that you are the owner of the email address and wish to be notified via our email service. When your subscription is not confirmed within 96 hours after the confirmation mail has been requested, the personal data you provided will not be processed for any purpose and it will be automatically erased. You can unsubscribe from this service by opting out via the link provided in each newsletter. The legal basis for this processing is Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. Your email address will be retained as long as you subscribe to our newsletters or until you request the removal of your email address. You can unsubscribe from newsletters by opting out via the link provided in each newsletter. If you inquired about a product or service and no longer wish to be contacted, you can email newsletter@ayuventures.in , citing the name of the product or service, and request that your email address be removed. 4. Ayu Ventures Conferences Collect personal data from attendees to Ayu Ventures conferences to facilitate registration and plan for the events. This includes data categories such as: Identification data (which may include name, address, telephone number, email address), entity type (e.g. academic, government, industry), position titles, curriculum vitaes, professional license information, dietary requirements, gender, information for travel arrangements (i.e., passport data, date of birth) and payment information. We also request information relating to requirements for reasonable accommodation where physical assistance may be needed to attend. We may collect data through a third party vendor. Third party vendors act as a data processor on our behalf. The use of your personal data in relation to conference attendance is based on Article 6 sec. 1 sent. 1 lit. b GDPR and Art. 9 sec. 2 lit. a GDPR and also of DPDP, with regard to all health-related information you share with us in order to enable us to provide the required physical assistance to you. With the consent of attendees, we may use personal data, specifically identification data such as name and email address, to share information with attendees about future Nature conferences or other products, services and special offers. We’ll continue to send you information and store your data until you ask us to be removed. This notification service is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. 5. Manuscript submission and Peer Review Our Submission and Peer Review System offers the services of peer review, content preparation and proofing, publication and dissemination of research. In order to use the aforementioned services, you have to set up an initial account. Where optional paid services may be engaged, you will be prompted to set up an additional, or enhance an existing account. With regard to the registration of an account and its subsequent use, we process the following information. – Information that is provided by registration such as your name, user name and email address. – Information in connection with an account sign-in facility, e.g. log-in and password details; – Communications sent by you, e.g. via e-mail or website communication forms. – Content files and covering letters provided by you – Grants, funding, membership, institution, society, committee registration – Billing or invoicing information – Information received from societies we work with, e.g. address, name, email address The information that is necessary for the performance of the service is labelled accordingly.We will process the personal data you provide in order to: – Identify you at sign-in; – Administer your account; – Provide you with the services and information offered through the Submission and Peer Review System or which you additionally request; – Communicate with you; – Process payments – Provide information to you as an Author about other publishing opportunities, with the Ayu Ventures group, you can stop these communications at any time by clicking the link in each email or contacting customer services; – Communicate with you in your capacity as a current or potential Peer Reviewer, Editorial Board Member, or external Editor to provide information about the journal (s) and content you have worked on; you can stop these communications to you as a Peer Reviewer, Editorial Board Member, or external Editor at any time by clicking the link in each email or contacting Customer Service at customerservice@ayuventures.in Stopping these communications will not affect your status as Peer Reviewer, Editorial Board Member or external Editor with respect to the journal. – Create a profile of your publication record based on publicly available data, such as published books and articles, citations and grants awarded. This information will not be used to determine article acceptance, nor will it be used for automated decision making (see section VI for more information on automated decision making). This information will be used to personalise communications and provide you with the latest news about our products and services; • To ensure the accuracy of content attribution and the quality and integrity of the peer review process • Provide you with e-alerts • Offer to transfer your submission to an alternative Ayu Venture title if applicable • Authorise and process Article Publication Charges (APCs) As an author, we’ll highlight publishing opportunities in the form of recommendations via our Researcher Home website. We’ll use your publishing history to do this. You can opt out of these recommendations at any time by emailing personalisation@ayuventures.in For this, the legal basis is Article 6 sec. 1 sent. 1 lit. b GDPR, and DPDP, and for our legitimate interest in optimizing our services and preventing fraud, Article 6 sec. 1 sent. 1 lit. f GDPR and DPDP. Your personal account registration data is, in the absence of exceptions within the specific services mentioned, retained for as long as your account is used. Content and communications, associated with submissions, reviews or decisions made by an account holder will be kept on file. Content may be engaged in relation to the services provided and in the interests of the integrity of published material. Such a decision will be made under the oversight of the Ayu Venture Group. The need for legal actions within the services or payment problems can lead to a longer retention of your personal data. In order to ensure the high quality of our journals and publications as well as the significance of the scientific research published, we have implemented a peer review procedure. In order to find and contact suitable and qualified peer reviewers within the relevant research community, editorial team members may process some of your basic personal data (i.e. Email address, name and research interest) to register you for our Peer Review System. The legal basis for processing your personal data is our and the Publisher’s or the respective editor’s legitimate interest in finding and contacting suitable and qualified peer reviewers to ensure the high level of papers and articles published in our journals, Art. 6 (1) sent. 1 lit. f GDPR and DPDP. As a Peer Reviewer or external Editorial Board Member we will contact you from time to time about the journal(s) and content that you have worked on, Art. 6 (1) sent. 1 lit. f. GDPR and DPDP. If you do not wish to be contacted any longer, you can contact us at customerservice@ayuventures.in . Please note that we may keep some of your personal data to recall your explicit wish to not be contacted for any peer review procedure in the future and thus, to prevent any future processing of your data in this regard. The legal basis for this is our and your legitimate interest in recalling your wish and preventing any future contacting, Article 6 (1) sent. 1 lit. f GDPR and DPDP. 6. Research Intelligence To use these services in parts or total you might have to set up an account as described under IV. Your customer account retains your personal data for future purchases. You can delete the personal data as well as the account in your account’s settings. This processing is based on Article 6 sec. 1 sent. 1 lit. b. GDPR and DPDP. As an author; Ayu ventures Intelligence processes personal data collected by research data aggregators such as Dimensions, Crossref, Open Alex and others in order to generate aggregated research overviews of different research fields and topics. This includes data categories such as: Identification data (which may include name, ORCID iD), affiliation and entity type (e.g. academic, government, industry). You can be part of these data collections because of your publication history with a scientific publisher (exceeding Ayu Ventures). The use of your personal data in relation to our generation of research overviews is based on our legitimate interest to develop our products and services that benefit the research community by providing them with research intelligence. Article 6 sec. 1 sent. 1 lit. f GDPR and DPDP. Please refer to our more detailed and non-technical description of this processing on this webpage. 7. Customer service If you contact us by either • e-mail or physical mail • telephone • Chat/messaging support • through a website communication or submission form We will process the personal data you provide to process and fulfil your request. For this, the legal basis is Article 6 sec. 1 sent. 1 lit. a and b GDPR and DPDP. To provide the requested service your data may be stored in a ticketing system and/or on a support platform to enable data access by the relevant customer support team member. Where appropriate the data will also be forwarded to a different team to fulfil the request (e.g. to update your data) or be used on physical data records, e.g. invoices. Depending on the region you call from and team providing support we use different telephony solutions. For the most part, customers contacting customer service are directed to our level 1 teams at our Mumbai based data processor at our registered office, if necessary, the service ticket is forwarded to our level 2 Customer Service team or another relevant team at Ayu Ventures. We do not process any sensitive data unless provided by you because you e.g. need support in coping with access issues due to a disability or reveal any protected characteristics during communication. For this, the legal basis is Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. We share anonymous, aggregated data within the business. We forward emails internally, or provide access to tickets for other teams to e.g. share positive feedback with a stakeholder, or for review by internal teams seeking to improve the products and services. For this the legal basis is Article 6 sec. 1 sent. 1 lit. f GDPR and DPDP and represents our legitimate interest to improve our service quality and provide tailored solutions to the customers. We store your data until completion of the request and, if applicable, as long as required by statutory retention requirements (e.g. for 3 years after completion to prove adequate handling of service requests or subject access requests made under the GDPR and DPDP). VI. Automated decision making We do not use your personal data for automated decision making which produces legal effects concerning you or similarly significantly affects you; however, we do use your personal data to offer you content and services which we believe may be of interest. VII. Online advertising, e-commerce and related tools We use marketing services to provide you with interesting offers. For this purpose, we place advertisements via advertising service providers that use cookies and/or web beacons that are activated when you visit our website. Cookies are small text files that are stored locally in the internet browser and allow recognition of a user. Web beacons are small image files, which allow log file recording and log file analysis. To present online advertising we use the services of, inter alia, Google Ad Exchange, Google Ad Sens. Respective advertisement is labelled as “ADVERTISEMENT” or “Ad Choices”. The cookies and web beacons enable our service providers to collect information about you and your surfing behaviour, e.g. IP address, browser information, information on user activities and click data, and to recognize visitors to our website under a pseudonym and only display products that are likely to be of interest to our visitors. Most of the tool’s use pseudonymised or aggregated data, e.g. shortened IP addresses. The data is used to analyse the use of our website and, thereby, improve and optimize the website and to display advertising tailored to your needs. We collect this data (to improve your website experience and to promote our products and services). You can update your preferences via the “Your Privacy Choices/Manage cookies” link in the page footer. Personal data collected via first party cookies is based on consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP, to improve your website experience and promote our products and services. We collect this data via a cookie management tool; you can update your preferences via the “Your Privacy Choices/Manage cookies” link in the page footer. Personal data collected via third party targeting cookies is based on your consent, Article 6 sec. 1 sent. 1 lit. a GDPR and DPDP. You can update your preferences via the “Your Privacy Choices/Manage cookies” link in the page footer. Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing’s purpose or the period your personal data will be retained. Your personal data will be transferred to and processed inside and outside of the country. For further information about the potential risks of a cross border data transfer refer to XI. It is possible that the above providers may disclose your personal data to its business partners, third parties or authorities. You can prevent the installation of such a cookie (i) by a respective setting of your browser that blocks the installation of third-party cookies, (ii) by deactivating the interest-related advertising under https://www.google.co.in/ads/preferences, (iii) generally blocking cookies under https://www.google.co.in/settings/ads/plugin or (iv) by deselecting the option for tracking cookies via the Ayu Ventures cookie preference centre. Further information about the processing of your personal data in the provider’s course of operation is provided by its privacy policy. Moreover, you will be provided with further information with regard to your rights and settings concerning privacy. You can access the provider’s privacy policy by following these links: AWIN Yahoo Twitter Facebook Criteo Google AdExchange Google AdSense Oracle MOAT Google Ad Manager Brightcom Rubicon Project Pubmatic Appnexus Permutive Microsoft Bing Ads Baynote CJ Affiliate Qualtrics Hotjar Marvellous Machine SAP Marketing Cloud DocuSign Shopify Trustpilot VIII. Analytics For statistical analyses we use web analytics services such as Google Analytics, collect information about the use of this site. General tracking information The tools collect information such as: – Device and browser information (operating system information, Mobile device identifier, mobile operating system, etc.) – IP address – Page accessed, URL click stream (the chronological order of our internet sites you visited) – Geographic location – Time of visit – Referring site, application, or service We use the information we get from the providers to determine the most useful information you are looking for, and to improve and optimise this website. We will track your behaviour online for the purposes described above; this data will not be shared outside of Ayu Ventures. You can stop this tracking by clicking on the “Your Privacy Choices/Manage cookies” link in the footer of the page. The legal basis for this processing via Google Analytics is consent, Art. 6 sec. 1 sent. 1 lit.a GDPR and DPDP, to analyse our website’s traffic, improve the user’s experience and optimise the website in general. We do not share information on your web behaviour with any 3rd party providers without your explicit consent. Consent is provided by clicking the appropriate button on the web banner that appears on your first visit to the website. You can clicking on the “Your Privacy Choices/Manage cookies” link in the footer of the page. The legal basis for this processing is Art. 6 sec. 1 sent. 1 lit. a GDPR & DPDP and represents you consent to accepting 3rd party targeting cookies. Depending on the provider the information generated about your use of the website may be transferred to and processed in third countries, e.g. the United States. For further information about the potential risks of a cross border data transfer please refer to section XI. The tools collect only the IP address assigned to you on the date you visit this site, rather than your name or any other identifying information. The provider will use this information in order to evaluate your use of the website, to compile reports on website activities and to provide other services relating to website and internet use to us. IX. Third party content and social media plug-ins This website may contain links to third party websites. We are not responsible for the content and the data collection on respective third-party websites; please check the privacy policy of respective websites for information of respective websites’ data processing activities. 1. Social media plug-ins We use the following social media plug-ins: Facebook, Twitter. This allows you to communicate with such services and like or comment from our website. Social media plug-ins enable a direct communication between your device and the servers of the social media provider, allowing the social media provider to communicate with you and collect information about you browsing our website. This processing is based on Article 6 sec. 1 sent. 1 lit. f GDPR & DPDP and represents our legitimate interest to improve your website experience and to optimise our services. Please note that we neither have the control of the extent of personal data that is collected by the respective plug-in provider nor do we know the processing’s purpose or the period your personal data will be retained. Further information about the processing of your personal data in the provider’s course of operation is provided via their respective privacy policy. Moreover, you will be provided with further information with regard to your rights and setting concerning privacy. a) Facebook Social Plugins We use so-called social plugins („plugins“) of the social networking site facebook.com, a service of Meta Platforms Inc, 1 Hacker Way Menlo Park, California 94025, USA (“Meta”). The plugins can be identified by one of Facebook’s logos (white “f” on blue tile or a “thumps-up”-sign) or by the additional text “Facebook Social Plugin”. The list of Facebook Social Plugins and their appearance can be accessed via: http://developers.facebook.com/plugins. If a user visit one of the websites using such a plugin, the user’s browser directly connects to Facebook’s servers. The plugin and its content are made available directly on Facebook’s servers and included in the website by the user’s browser. Due to the integration of the plugin Facebook collects the information that a user is visiting the corresponding website. If the user is logged in on Facebook at the moment, he or she visits the website, Facebook may be able to connect the visit on the website to the user’s Facebook account. If the user interacts with the plugin – for example if he or she presses the like button or comments on something – the user’s browser transmits this information to Facebook. Facebook stores this information. If a user is not a member of Facebook, Facebook may collect and store the user’s IP-address. Facebook states that it only collects anonymized IP-addresses in Germany. The reason for and scope of the data acquisition and information about the way in which the data is processed and used by Facebook, as well as the user’s rights in this respect and settings options for protecting the users privacy can be found under: http://www.facebook.com/policy.php. If the user is a member of Facebook and does not wish Facebook to collect personal data via this homepage and to link this with his data stored on Facebook, the user needs to log off from Facebook before going to this homepage. The user may also block Facebook’s plugins using add-ons for the user’s browser, for example the “Facebook Blocker”. b) Twitter We use the twitter-button. The button is provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. (“Twitter”) The buttons are marked using the text “Twitter” or “Follow” and a stylized blue bird. The button enables the user to share an article or a website of this homepage on Twitter or to follow the provider on Twitter. If a user visit one of the websites using such a button, the user’s browser directly connects to Twitter’s servers. The Twitter-button and its content are loaded directly from Twitter’s servers and included in the website by the user’s browser. According to the provider’s knowledge, Twitter collects the user IP-address and the website’s URL when the button is loaded from Twitter’s servers. However, this data is only be used for loading and displaying the Twitter-button. Further information can be found in Twitter’s privacy statement under: https://twitter.com/privacy. Should you have any questions regarding our privacy policy, please contact us via the email address dataprotection@ayuventures.in. X. Information sharing Where personal data is disclosed to third parties for the purposes mentioned above the legal basis for the transfer of your personal data is Article 6 sec. 1 sent. 1 lit. b and f GDPR & DPDP, some of the recipients may reside outside the country & EEA. For further information about cross border transfer in general and transfers outside of the country & EEA see section on Cross border data transfers. We may disclose your personal data to contractors who assist us in providing the services we offer through the website. Such a transfer will be based on data processing agreements (Art. 28 GDPR & in DPDP). Therefore, our contractors will only use your personal data to the extent necessary to perform their functions and will be contractually bound to process your personal data only on our behalf and in compliance with our requests. In the event that we undergo re-organisation or are sold to a third party, any personal data we hold about you may be transferred to that re-organised entity or third party in compliance with applicable law. We may disclose your personal data if legally entitled or required to do so (for example if required by law or by a court order). The legal basis for this will be Article 6 sec. 1 sent. 1 lit. c GDPR & DPDP (in conjunction with the respective national law). XI. Cross border data transfers Within the scope of our information sharing activities set out above, your personal data may be transferred to other countries (including countries outside the country) which may have different data protection standards from your country of residence. Please note that data processed in a foreign country may be subject to foreign laws and accessible to foreign governments, courts, law enforcement, and regulatory agencies. However, we will endeavour to take reasonable measures to maintain an adequate level of data protection when sharing your personal data with such countries. XII. Security We have reasonable state of the art security measures in place to protect against the loss, misuse and alteration of personal data under our control. For example, our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised personnel have access to personal data. Whilst we cannot ensure or guarantee that loss, misuse or alteration of information will never occur, we use all reasonable efforts to prevent it. You should bear in mind that submission of information over the internet is never entirely secure. We cannot guarantee the security of information you submit via our website whilst it is in transit over the internet and any such submission is at your own risk. XIII. Data retention We strive to keep our processing activities with respect to your personal data as limited as possible. In the absence of specific retention periods set out in this policy, your personal data will be retained only for as long as we need it to fulfil the purpose for which we have collected it and, if applicable, as long as required by statutory retention requirements. XIV. Your rights Under the legislation applicable to you, you may be entitled to exercise some or all of the following rights: 1. require (i) information as to whether your personal data is retained and (ii) access to and/or duplicates of your personal data retained, including the purposes of the processing, the categories of personal data concerned, and the data recipients as well as potential retention periods; 2. request rectification, removal or restriction of your personal data, e.g. because (i) it is incomplete or inaccurate, (ii) it is no longer needed for the purposes for which it was collected, or (iii) the consent on which the processing was based has been withdrawn; 3. refuse to provide and – without impact to data processing activities that have taken place before such withdrawal – withdraw your consent to processing of your personal data at any time; 4. object, on grounds relating to your particular situation, that your personal data shall be subject to a processing. In this case, please provide us with information about your particular situation. After the assessment of the facts presented by you, we will either stop processing your personal data or present you our compelling legitimate grounds for an ongoing processing; 5. take legal actions in relation to any potential breach of your rights regarding the processing of your personal data, as well as to lodge complaints before the competent data protection regulators; 6. require (i) to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and (ii) to transmit those data to another controller without hindrance from our side; where technically feasible you shall have the right to have the personal data transmitted directly from us to another controller; and/or 7. not to be subject to any automated decision making, including profiling (automatic decisions based on data processing by automatic means, for the purpose of assessing several personal aspects) which produce legal effects on you or affects you with similar significance. You may (i) exercise the rights referred to above or (ii) pose any questions or (iii) make any complaints regarding our data processing by contacting us using the contact details set out below. XV. Contacting us Please submit any questions, concerns or comments you have about this privacy policy or any requests concerning your personal data by email to our Group Data Protection Officer. You can contact our Data Protection Officer via dataprotection@ayuventures.in The information you provide when contacting us at customerservice@ayuventures.in will be processed to handle your request and will be erased when your request is completed. Alternatively, we will restrict the processing of the respective information in accordance with statutory retention requirements. XVI. Amendments to this policy We reserve the right to change this policy from time to time by updating our website respectively. Please visit the website regularly and check our respective current privacy policy.

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